What is virtual staging?
When a designer does virtual staging, they take existing photos of a house and make tweaks to them to give potential buyers an idea of the space’s potential. While the reputable brands don’t alter anything structurally, they can eliminate clutter, change up the color scheme, and add furnishings to an empty home.
The
majority of homes nowadays are found online and 85% of potential
homebuyers say that the photos are the most important factor when
viewing a home online, according
to Virtually Staging Properties.
Virtual Staging Service vs. Traditional Staging
Virtual Staging Service vs. Traditional Staging
With
traditional staging, a professional designer will come into your
house and give you recommendations for decluttering. Then, your
designer will rent out pieces of furniture and art at a daily or
monthly rate until your house sells. The house is not only staged for
the pictures, but the same furnishings are available for potential
buyers to “see in action” during open houses and tours, and the
future owner can even purchase these furnishings if they so desire.
How does virtual staging work?
How does virtual staging work?
You
can take a picture of an empty room or simply how it looks at this
moment in time. From there, you explain what you are hoping for as a
result, and let the experienced designers get to work.
The
designers will add virtual furniture and artwork and change up the
wall colors, if necessary. This process can be time-consuming, but
most virtual staging companies have a great turnaround time.
Benefits of Virtual Staging
Benefits of Virtual Staging
Many
companies do such a great job at staging the photos that you actually
can’t tell the difference between an actual staged room and a
virtually staged room.
The
cost is also a huge
benefit.
If
you’d rather take a more hands-on approach and virtually stage
photos yourself, there are DIY virtual staging software services that
start at around $32/photo.
Virtual Staging Companies and Software
Virtual Staging Companies and Software
BoxBrownie
BoxBrownie’s
virtual staging services start at $32 per image and their site
pledges to increase buyer interest, sell properties faster, and sell
properties for a higher price.
Spotless
Spotless
boasts unlimited revisions and furniture placings for prices ranging
from $69 to $89 per photo. Users rated Spotless as a 9/10 for
realism, which is a big issue with many virtual staging companies.
Virtually Staging Properties
This
virtual staging company is top of its class for realism in their
photos. They have an entire inventory of furniture and use CAD
drawings to help make the images as realistic as possible. Their
starting price point is $85 per picture, but they offer discounts on
packages.
Real Tour Vision
Real
Tour Vision offers done-for-you packages starting at $35 per image
while their DIY software ranges from $7 (if you buy 100 at a time) to
$15 per image.
Virtual Staging Downsides
Virtual Staging Downsides
There
aren’t a ton of downsides when it comes to virtual staging, but the
biggest one happens when potential buyers walk through the house. The
images might get them in the door, but the real selling depends on
the house and furnishings (or lack thereof).
Virtual
staging saves you money, and it’s not too difficult to figure out
that most sellers don’t want to spend the money they’re saving on
a real estate agent—unless that agent is willing
to work for a low flat rate and
take the sale all the way from those professional images to closing
day.

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